The Cult of We

Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people—and the financial system they have made.

The Cult of We

The Cult of We

“A juicy investigation into one of Silicon Valley’s most-hyped fallen unicorns.”—Time (Best Books of Summer 2021) The definitive inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation—from the Wall Street Journal correspondents (recently featured in the WeWork Hulu documentary) whose scoop-filled reporting hastened the company’s downfall. WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire. This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong? In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in. Neumann dined with the CEOs of JPMorgan and Goldman Sachs, entertaining a parade of power brokers desperate to get a slice of what he was selling: the country’s most valuable startup, a once-in-a-lifetime opportunity and a generation-defining moment. Soon, however, WeWork was burning through cash faster than Neumann could bring it in. From his private jet, sometimes clouded with marijuana smoke, he scoured the globe for more capital. Then, as WeWork readied a Hail Mary IPO, it all fell apart. Nearly $40 billion of value vaporized in one of corporate America’s most spectacular meltdowns. Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people—and the financial system they have made.

More Books:

The Cult of We
Language: en
Pages: 464
Authors: Eliot Brown, Maureen Farrell
Categories: Business & Economics
Type: BOOK - Published: 2021-07-20 - Publisher: Crown

“A juicy investigation into one of Silicon Valley’s most-hyped fallen unicorns.”—Time (Best Books of Summer 2021) The definitive inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation—from the Wall Street Journal correspondents (recently featured
The Cult of We
Language: en
Pages: 304
Authors: Eliot Brown
Categories: Business & Economics
Type: BOOK - Published: 2021-05-04 - Publisher:

Books about The Cult of We
The Cult of We: WeWork and the Great Start-Up Delusion
Language: en
Pages: 464
Authors: Eliot Brown, Maureen Farrell
Categories: Business & Economics
Type: BOOK - Published: 2021-07-22 - Publisher: HarperCollins UK

‘An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.’ Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open.
The Cult of Smart
Language: en
Pages: 272
Authors: Fredrik deBoer
Categories: Education
Type: BOOK - Published: 2020-08-04 - Publisher: All Points Books

Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices,
The Cult of the Customer
Language: en
Pages: 240
Authors: Shep Hyken
Categories: Business & Economics
Type: BOOK - Published: 2009-03-25 - Publisher: John Wiley & Sons

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to

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