Marketing Crafts and Visual Arts

This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists.

Marketing Crafts and Visual Arts

Marketing Crafts and Visual Arts

This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.

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Marketing Crafts and Visual Arts
Language: un
Pages: 135
Authors: International Trade Centre UNCTAD/WTO., World Intellectual Property Organization
Categories: Business & Economics
Type: BOOK - Published: 2003-01-01 - Publisher: WIPO

This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business
Marketing Crafts and Visual Arts
Language: un
Pages: 152
Authors: International Trade Centre
Categories: Political Science
Type: BOOK - Published: 2003-12-31 - Publisher: United Nations

This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of
Marketing Crafts and Visual Arts
Language: un
Pages: 135
Authors: International Trade Centre
Categories: Intellectual property
Type: BOOK - Published: 1997 - Publisher:

Books about Marketing Crafts and Visual Arts
Marketing Crafts and Visual Arts
Language: un
Pages:
Authors: International Trade Centre
Categories: Intellectual property
Type: BOOK - Published: - Publisher:

Books about Marketing Crafts and Visual Arts
Pocket Marketing Guide for Visual Arts and Crafts Organisations
Language: un
Pages: 9
Authors: International Trade Centre
Categories: Art
Type: BOOK - Published: 1992 - Publisher:

Books about Pocket Marketing Guide for Visual Arts and Crafts Organisations

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